Microsoft Advertising | Reports | Conversion tracking
Monitoring user actions after ad clicks to measure campaign effectiveness
8 questions
8 questions with Microsoft Advertising | Reports | Conversion tracking tags
2 answers
Conversion Tracking
Hi everyone, I'm experiencing an unusual issue with one of my Microsoft Display campaigns and wanted to see if anyone has come across something similar. Over the past 3–4 days, I've seen a sudden spike in conversions. The campaign has recorded around 20…
Microsoft Advertising | Reports | Conversion tracking
asked 2026-08-07T12:47:22.65+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(220.8, 19%, 31%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EHS%3C/text%3E%3C/svg%3E)
Hardial Singh
0
Reputation points
answered 2026-08-07T15:11:38.3233333+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(182.40000000000003, 3%, 27%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EMA%3C/text%3E%3C/svg%3E)
MS Advertising - Dagmara
640
Reputation points Microsoft External Staff
Moderator
2 answers
Discrepancy between UET Tag and Conversion Goals
We are seeing a data discrepancy where the UET Tag raw export shows 5 conversion events, but the Microsoft Ads dashboard only attributes 2 conversions to our campaigns. Do you have experience with this issue, and could you advise on how to resolve it?
Microsoft Advertising | Reports | Conversion tracking
Microsoft Advertising | Reports | Conversion tracking
Monitoring user actions after ad clicks to measure campaign effectiveness
8 questions
asked 2026-08-05T15:03:22.3866667+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(92.8, 94%, 18%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3ETL%3C/text%3E%3C/svg%3E)
Tran, Lien
0
Reputation points
answered 2026-08-05T16:51:12.2366667+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(288, 54%, 37%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EMA%3C/text%3E%3C/svg%3E)
MS Advertising - Chris
0
Reputation points Microsoft External Staff
Moderator
1 answer
No recordings on destination URL conversion goals knowing there has been traffic
For the last month we have had a Destination URL Conversion goal, "contains = /thank-you-sales" we have had 0 recordings. When I test the UET tag it all fires correctly, but it seems incredibly unlikely after a month we have not seen 1…
Microsoft Advertising | Reports | Conversion tracking
Microsoft Advertising | Reports | Conversion tracking
Monitoring user actions after ad clicks to measure campaign effectiveness
8 questions
asked 2026-04-28T13:37:24.09+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(150.4, 70%, 24%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EVL%3C/text%3E%3C/svg%3E)
Vanesa Luis-Guerra
0
Reputation points
answered 2026-04-28T13:37:40.0766667+00:00
AI answer
1 answer
UET Conversion Tracking: How to disable Auto-Events in Microsoft Advertising
Hi all, we suddenly see AutoEvents like "AutoEvent_add_to_cart", "AutoEvent_begin_checkout", "AutoEvent_purchase" or "AutoEvent_look_at_directions" and others in our UET-Tag Conversion Dashboard, that we don't…
Microsoft Advertising | Reports | Conversion tracking
Microsoft Advertising | Reports | Conversion tracking
Monitoring user actions after ad clicks to measure campaign effectiveness
8 questions
asked 2026-02-17T20:37:11.45+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(57.599999999999994, 70%, 15%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3ESR%3C/text%3E%3C/svg%3E)
Sascha Roth
0
Reputation points
edited a comment 2026-03-27T16:37:43.7566667+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(144, 61%, 23%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EMA%3C/text%3E%3C/svg%3E)
MS Advertising - Marvin
160
Reputation points Microsoft External Staff
Moderator
3 answers
GA4 and Microsoft Advertising Conversion Data Discrepancy – Request for Technical Guidance
Hello Team, We are currently observing a discrepancy between conversion data reported in Microsoft Advertising and GA4, even though: The UET tag is active and firing correctly Conversion goals are properly configured No technical issues have been…
Microsoft Advertising | Reports | Conversion tracking
Microsoft Advertising | Reports | Conversion tracking
Monitoring user actions after ad clicks to measure campaign effectiveness
8 questions
asked 2026-02-17T04:03:43.4833333+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(80, 48%, 17%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EAK%3C/text%3E%3C/svg%3E)
Abhishek Kumar
5
Reputation points
answered 2026-02-18T04:41:18.1866667+00:00
Abhishek Kumar
5
Reputation points
2 answers
I noticed an anomaly in my conversion in which a large amount of conversions were recorded at on one day at one time - any ideas that I can attribute this to?
On Sunday, 12/14/2025 at approximately 3:00 PM, we experienced a significant and unusual spike in recorded conversions within our Microsoft Ads account. The days leading up to and following this event reflect normal performance with average conversion…
Microsoft Advertising | Reports | Conversion tracking
Microsoft Advertising | Reports | Conversion tracking
Monitoring user actions after ad clicks to measure campaign effectiveness
8 questions
asked 2025-12-23T16:52:12.9566667+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(16, 31%, 11%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EGB%3C/text%3E%3C/svg%3E)
Gina B
0
Reputation points
answered 2025-12-23T22:22:21.8933333+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(128, 8%, 22%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EA%3C/text%3E%3C/svg%3E)
Anonymous
1 answer
BING ADS SDK 13.0.25.2: Issue with all conversion and conversion metric
The CSV file from bing ads sdk 13.0.25.2 is showing lower metric values when compared to a report downloaded and viewed from the UI. This screenshot shows the file from the SDK with 8766 rows with All Conversions=28.96 and Conversions=8.340. However,…
Microsoft Advertising | Reports | Conversion tracking
Microsoft Advertising | Reports | Conversion tracking
Monitoring user actions after ad clicks to measure campaign effectiveness
8 questions
asked 2025-10-20T19:33:42.2333333+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(9.6, 87%, 10%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3ED3%3C/text%3E%3C/svg%3E)
DWH 3QDigital
0
Reputation points
commented 2025-10-22T17:28:02.4533333+00:00
MS Advertising - Marvin
160
Reputation points Microsoft External Staff
Moderator
1 answer
UET Tag Helper: No UET tags found
We're on Magento 2 Commerce and have been having trouble with UET conversion tracking for over a year. We've recently revisited this to try and get it to work but no matter what we try when using the UET tag helper it never finds the tag and returns 'No…
Microsoft Advertising | Reports | Conversion tracking
Microsoft Advertising | Reports | Conversion tracking
Monitoring user actions after ad clicks to measure campaign effectiveness
8 questions
asked 2025-07-23T12:03:36.3066667+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(70.4, 73%, 16%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EPE%3C/text%3E%3C/svg%3E)
Packaging Environmental
0
Reputation points
answered 2025-07-23T14:46:11.24+00:00
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(32, 88%, 13%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EMA%3C/text%3E%3C/svg%3E)
MS Advertising - Vahid
340
Reputation points Microsoft External Staff
Moderator