How New Ideas Spread: Diffusion of Innovation Theory Explained
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How New Ideas Spread: Diffusion of Innovation Theory Explained
Have you ever wondered how new ideas, products, or services spread like wildfire, becoming an integral part of our daily lives? The Diffusion of Innovation Theory, developed by Everett Rogers, provides valuable insights into this phenomenon. In this video, we'll delve into the five stages of the adoption process, including knowledge, persuasion ...
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