Understanding the BCG Matrix Model - SlideModel
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Understanding the BCG Matrix Model - SlideModel
The Boston Matrix, BCG Matrix or Growth-share Matrix is a chart that was developed by the Boston Consulting Group in 1970. The BCG matrix model has long been used by companies to analyze their products and manage resources to identify which products to invest in and which to let go. In this article, we will review what is the BCG Matrix model ...
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