PepsiCo (PEP) Expands Energy Drink Portfolio; New US$585 Million Partnership with Celsius

The History Source on Instagram: "Do you remember Crystal Pepsi? It was introduced by PepsiCo in 1992 as a clear, caffeine-free soft drink, aiming to capitalize on the early 90s trend of “clear” products. The 80s saw a constant back and forth between Coca-Cola and Pepsi so PepsiCo wanted to try and set itself apart in the “cola wars.” The idea was to offer a Pepsi that looked cleaner but still had the same taste. Despite heavy initial marketing, including licensing the Van Halen song “Right Now”

Traded: Venture Capital 🦄 on Instagram: "PepsiCo, led by Ram Krishnan, CEO of PepsiCo Beverages U.S., has expanded its stake in Celsius Holdings through a $585 million equity investment in convertible preferred stock, raising its ownership to about 11% and securing an additional board seat. As part of the deal, Celsius will acquire PepsiCo’s Rockstar Energy brand in the U.S. and Canada, while PepsiCo will handle distribution of Celsius’ full portfolio—CELSIUS®, Alani Nu, and Rockstar—across Nor