America’s highest-profile retail chains are walking a difficult tightrope — trying to blunt the financial hit from tariffs by raising prices for consumers without angering them or President Donald Trump.

Target just rolled out a major loyalty perk that could save members hundreds a year — and it's changing how same-day delivery works across more than 100 retailers.

President Donald Trump's tariffs are widening the gap between market-leader Walmart and Target, the companies' latest quarterly reports show, underscoring missteps at the smaller U.S. retailer amid economic uncertainty.

The discounter announced on Wednesday that sales fell more than expected in the first quarter, and the retailer warned they will slip for all of 2025 year as its customers, worried over the impact of tariffs and the economy, pull back on spending.

Target’s was already facing a very public revolt from some of its most loyal customers. Now it’s warning about tariffs.

Target slashed its annual sales forecast on Wednesday, after a surprisingly sharp fall in quarterly same-store sales, as customers pulled back on discretionary purchases due to ongoing worries about inflation and the economy due to U.

The retailer's CEO attributed the results to weakness in discretionary spending, declining consumer confidence, uncertainty over tariffs, and shopper backlash against the company’s decision to halt diversity initiatives.

The sheer scale of Walmart's U.S. business - $442 billion in net sales last year, following a surge since the pandemic - gives it more negotiating power with suppliers. Record memberships at Sam's Club and booming sales in India and China have also insulated it from recent weakness in the U.S. economy.

Target (TGT 2.20%) has seen its stock price tumble approximately 30% year to date, underperforming the broader market by a wide margin. Its disappointing financial results this ye