Thursday marks the launch of the first new major theme park in Central Florida in nearly 30 years—and it’s a big deal for NBCUniversal, the state of Florida, and theme park lovers across the country.

For decades, Universal Orlando Resort was a pit stop on a vacationer’s way to the “Most Magical Place on Earth,” Walt Disney World. Now, NBCUniversal owner Comcast aims to rewrite the travel itinerary with Epic Universe,