Target's CEO, Brian Cornell, has issued a stark warning about the potential impact of Trump's tariffs on the company's operational costs. As these tariffs continue to exert pressure, Target's decision could significantly affect American consumers.

A boycott launched by Target shoppers unhappy with its DEI retreat has added to the retailer's sales headaches, prompting CEO Brian Cornell to announce sweeping changes Wednesday.

Target Corp., facing financial headwinds and pushback over its diversity, equity, and inclusion initiatives, has dismissed two executives who have backed DEI efforts, including a chief legal and compliance officer it hired nine months ago.

Retailers have been treading carefully around the question of price increases and import taxes since Trump slammed Walmart last weekend.

The retail giant Target continues to wander in troubled territory.

Target now expects a “low single-digit [percentage] decline” in sales for the fiscal year; it previously forecast 1 percent growth.

The retailer's CEO attributed the results to weakness in discretionary spending, declining consumer confidence, uncertainty over tariffs, and shopper backlash against the company’s decision to halt diversity initiatives.

Target's sales have fallen through the start of 2025 amid President Donald Trump's sweeping tariffs, falling consumer confidence, and boycotts over the retailer's diversity program rollback.Target reported that net sales dropped 2.

Target's CEO warns of massive costs due to tariffs, emphasizing that price increases are a last resort. As the trade war impacts consumer confidence and sales, Target explores alternative strategies to mitigate tariff effects without burdening customers.