As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

In this updated guide to Snapchat marketing, we’ll provide you with a deep dive into the multimedia messaging platform, explain who’s using it, and give you the strategies you need to add it ...

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

“We’re a really unique second screen,” said Nina Mishkin, Snapchat’s director of brand strategy. “The ad experience on Snapchat is a participatory layer across the broader campaigns that brands are ...

It's new and unique, and it's not at all like those three. If brands try to incorporate Snapchat into their marketing mix by using the content and strategy they use for Twitter, Facebook, YouTube, or ...

Snap also reported new data, compiled by Greenberg Strategy (commissioned by Snapchat), on what percentages ... Wendy’s head of advertising, digital/social and media, said in a statement.

This shift follows years dedicated to revamping Snapchat’s advertising business, a transformation now beginning to show positive results, Bloomberg reports. Under Spiegel’s leadership ...

Banks across the globe have been adopting stronger social media strategies to increase their ... media marketing Robert Anderson calls the marketing team’s “matrix plan”. This work has involved ...

Snapchat My AI Snaps allows users to send photos to the My AI chatbot and receive AI-generated images in return, demonstrating its AI image processing abilities powered by ChatGPT and GPT-4.