Former PlayStation exec Shuhei Yoshida defends rising game prices (potentially £100+ for GTA 6), citing the value compared to other entertainment, despite free-to-play competition.

The sales shelves are stacked, the discounts are deep, and there’s no better time to finally tick off a wishlist title.

"Our job is not to turn a consumer upside down, shake them, and see how much change comes out of their pockets." ...