Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly successful in modern times because trust, emotional connections, and clear ...

'Proper running shoes are the single most important investment any new runner can make,' says Kelli Sullivan, a RRCA-certified run coach and STRIDE Fitness instructor. 'More than just sneakers, they ...

No single shoe is responsible for New Balance's recent resurgence. But this release is as worthy as they come.

The Naomi Osaka x Nike GP Challenge 1 "Pink Foam" colorway is currently listed as "coming soon" on the Nike website. While the official release date has not yet been announced, the tennis shoes will ...

Raised on the corner of 25th and Diamond, Dawn Staley is a woman of many titles and talents. One of the greatest guards in ...

Daniel Heaf has been named CEO of the personal care and beauty retailer as its second chief in less than three years. He will ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

With summer on the way, the footwear giant is making room for new colors, meaning many of our favorite new sneakers are ...

"All around great shoe. The leather is of good quality. Carbon fiber is a good look, and the color is on point," says a ...

Adidas' announcement follows a global trend toward ethical and sustainable fashion, where Nike, Puma, New Balance, and Diadora also ended the use of kangaroo leather in its products in recent years.

On, with the help of Zendaya, Roger Federer, and Elmo, keeps defying revenue expectations on its way to a $20 billion market ...