Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

John Oliver's main story on Sunday's 'Last Week Tonight' was about Donald Trump's attack on the media, more specifically news ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

James Gunn and John Cena were just as confused as the rest of us when they found out—mid-promo—that Max is rebranding back to ...

Nvidia Stock- Nvidia hits $3T, Tesla reconsiders Musk’s pay, and HBO Max returns—big changes shaping tech’s future.

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

The internet is making fun of Max for changing its name to HBO Max (for the second time). But no one is mocking the re-rebrand with as much gusto as Max itself. The company is poking fun at the ...

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix ...