WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, on building that relationship, advice for CFO-CMO collaboration, and what the impact of ...

Squishmallows have returned to McDonald’s Happy Meals, and the internet is buzzing with excitement. With 12 plushie characters to collect, including an all-new intergalactic axolotl named Halley, this ...

Krispy Kreme doughnuts’ rollout at McDonald’s was short but sweet.

As global demand for multi-platform brand experiences grows, IP licensing is becoming an increasingly sophisticated ...

Saudi Arabia made global headlines by setting up a mobile McDonalds truck near its Royal Court in Riyadh as part of its ...

So, after a successful global run, McDonald’s is finally bringing its Squishmallows partnership back to the Golden Arches for ...

IMG Licensing has been appointed as ESPN’s exclusive global licensing agency, with the iconic sports brand looking to expand its consumer products and ...