In April, it was reported that Apple was seriously considering price hikes. Now, a new report explains why a U.S. price ...

If you’re planning to upgrade your iPhone this fall, you may need to prepare to pay more — even if the sticker price doesn’t ...

The tech company could increase the prices of its next flagship product line, as it introduces a thinner design and new ...

Apple's iPhone 17 may be released with a price increase over its predecessor. Rather than blame the US tariffs, Apple may ...

During Apple’s recent earnings call, CEO Tim Cook revealed that absorbing the impact of tariffs was likely to cost ...

Apple is weighing price hikes for its upcoming fall iPhone lineup but is keen to avoid linking any increases to U.S. tariffs ...

Apple's valuation remains high versus peers, with flat sales and cash flow growth making current multiples difficult to ...

Apple is planning to increase the prices of its iPhone lineup set to launch this autumn, though it is trying not to make it ...

Since President Trump announced the often-changing tariffs on China, there have been fears that Apple, one of the companies ...

had estimated that Apple would have to raise device prices by about 30% if it wanted to fully offset the impact of tariffs on its earnings. A 30% increase would mean the base iPhone 17 model ...