The digital tools powering marketing’s future may be undermining its climate promises. The Drum examines the disconnect and ...

To be known is one thing. To be preferred is another. Gordon Young highlights an issue facing the world’s top brands.

Imagine if brands could use Gen AI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we ...

To mark 50 years of memorable football moments, we sit down with the soft drink giant’s senior marketing director to find out ...

As CTV moves into the number one seat on the media plan, LG Ad Solutions’ CMO Tony Marlow explores how brands can embrace the ...

Today, Maybelline New York has unveiled its latest ad campaign, ‘Primer Donnas,’ a faux reality TV show with a cast of beauty ...

Microsoft’s decision to sunset its Invest DSP marks a turning point for programmatic advertising. What does this mean for the ...

As the Meta-owned messaging app tests more AI technology, it has rolled out a global campaign to reassure people it can’t see ...

Alexia Putellas, Lauren James, Leah Williamson, Caroline Graham Hansen and Farah Jefry also star in ‘Refresh the Game,’ which comes from ad agency Copa90.

The retail giant confirmed on Thursday it will raise prices on everyday goods this summer – and not because it wants to.

Yet more data has arrived to show that CMOs are under pressure to do more with less – a downward force that hasn’t been slow ...

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...