As part of this session, the panelists explored how brands can build lasting relevance with Gen Z by embracing authenticity, ...

Rishad Tobaccowala delved into how brands and leaders can stay relevant in an AI-driven world by leaning into human ...

According to IAS, such campaigns saw a 19% rise in fraudulent activity year-on-year, with fraud rates reaching 10.9% globally ...

Skincare brands are leveraging Instagram to reframe sunscreen as an act of self-care and love, using influencer partnerships, ...

As Goafest 2025 kicks off, this article examines the global standing of Indian ad awards, stressing the need to move beyond ...

Wavemaker India was named Media Agency of the Year with 19 wins, including the only Grand Prix of the night. ABP Pvt Ltd took home Publisher of the Year.

On the search front, Google introduced 'Project Mariner,' its latest Gemini chatbot integration, which enables deeper web search functionality and task automation.

Myntra's 'Ek Aur Shaadi' campaign depicted the energetic chaos of Indian weddings nationwide through a witty, star-studded film. By humorously spotlighting guest outfit challenges, it aimed to shift ...

The update is aimed at improving flexibility for creators looking to tailor videos for different formats and platforms.