While almost 90% of marketers have influence over advertising and comms, just a third are involved in discussions about price ...

As it looks to unite its brand messaging under one platform, Fairtrade Foundation is targeting a younger audience and making ...

Zoe co-founder Tim Spector calls the ruling “baffling” for inconsistencies around what is defined as an ultra-processed food, ...

The impact on brand buzz and brand equity is even greater for digital leadership departures, according to academics from ...

As Airbnb continues its push into services and experiences, the team behind it explain how the company had to “rebuild” its ...

The company, which owns Mr Kipling, Bisto and Ambrosia, says it is currently recruiting for Yilmaz Erceyes’ replacement.

Influencers Explored series, brands and creators discuss why influencers are central to evolving the B2B marketing mix.

The top 100 most valuable brands across the world grew their brand value by 29% in the last 12 months to reach $10.7trn ...

Pepsi’s “bold reimagining” of women’s football marketing is part of its ongoing commitment to the game, says senior marketing ...

You’re spending time and budget across channels - paid search, SEO, social media, events, email, content. But which marketing ...

In response to global uncertainty and heightened promotions among competitors, Diageo has continued its push into ...

Looking to reach GenZ and share relatable consumer stories, AllSaints is switching up its audience segmentation and social ...