What are the most important B2B lead generation insights and data points you should be aware of in 2025? To find out, researchers at Sopro reviewed proprietary research from the past year for key ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

How often do you look to your customers for a true understanding of their challenges? We collect huge amounts of data on them, but rarely use that data. In fact, only 0.5% of the data available to us ...

In a single day's worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from the anti-fraud company Sway Ops. Influencer fraud is, unfortunately ...

Voice recognition technology has been around since the '50s, but it wasn't until the rise of the smart speaker ago that it finally began to reach its potential. Today, only a few words— "OK, Google" ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

Like Sales, Marketing is responsible for managing a predictable, reliable demand-generation pipeline with a plan that ultimately produces higher-value opportunities and maximizes revenue. The ...

Last week, I was sitting in front of my computer, drinking a glass of rosé, and letting season one of "Arrested Development" play in the background for the hundredth time. That's the usual setup for ...

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, Conversica researchers surveyed 508 consumers and business buyers.

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research from Robert Half. The report was based on data ...