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Articles written by Chikita Sobti ...
In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted ...
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, ...
Articles written by Ms Chikita Sobti ...
The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...
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The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, ...
In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.
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