Articles written by Chikita Sobti ...

Enormous won the ‘Creative Agency of the Year’ award. The agency bagged six golds, 17 silvers, and 24 bronzes at Abby Awards 2025. Goafest 2025’s final day packed a vibrant mix of creativity, wellness ...

Articles written by Ms Chikita Sobti ...

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, ...

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, ...

Parle Products has launched a new campaign titled ‘Taste ka Social Snacking’ to promote Parle’s Wafers during IPL 2025. The campaign highlights the brand as the ideal snack for social occasions, from ...

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Wavemaker India, owned by GroupM, emerged as a dominant winner, securing the Media Agency of the Year at the ABBY One Show Awards 2025. The winners of Abby Awards 2025 powered by One Show: Publisher ...

Not too long ago, marketing followed a fairly linear arc. You identified a need, crafted a message around it, and then placed it where your consumer was most likely to encounter it—on television, at ...