Shop with AI Mode lets users find, try on, and buy clothing in Google Search using personal photos and live price tracking.

Deep Search, complex analysis, data visualization and more features roll out in Google AI Mode, some in Search Labs.

Google's AI-generated answers are now available in 200+ countries and territories and in more than 40 languages.

Search advertising costs climbed 13% year-over-year, but better conversion rates (+7%) are helping offset the pain for most ...

Google Search Live will offer explanations, suggestions, and links based on what you see in real time via your camera.