Inspired by Michael Jordan's one-one-games with his brother, Jordan Brand is bringing back its global basketball tournament ...

Nike hoped Michael Jordan's Air Jordan sneakers would make them millions. Forty years later, it's bringing in billions.

Napheesa Collier has swapped Nike properties, trading in the Swoosh for the Jumpman. The Minnesota Lynx star has signed a ...

It's no surprise that Collier and Jordan Brand agreed to a deal. Collier is one of the WNBA's brightest stars. She's a ...

Carolina Panthers rookie wide receiver Tetairoa McMillan earned a unique distinction ahead of the 2025 season.

WNBA star and Unrivaled League co-founder Napheesa Collier always sought to change the game. Now, see how Jordan Brand is ...

The WNBA regular season tips off tonight, and Jordan Brand is once again soaring over the competition. Jumpman proudly ...

Jordan Brand has proven that no grail in its archive is above being re-released. We explored this shift in strategy in a feature last year and the trend is set to continue with 2011’s Japan-exclusive ...

Jordan Brand has been an integral part of France's Quai 54 Streetball Tournament, collaborating on the Jordan Luka 4 this ...

Jordan Chiles gave a sneak peek of her Nike home gym transformation in her latest update. The American gymnast has been officially associated with Nike since 2023.

Jordan Brand made history in signing Panthers' Tetairoa McMillan, making him the first-ever rookie to sign with the Jumpman.

The New York Liberty star blends athletic cool with full-on sparkle in a Swarovski-studded tunnel look. WNBA forward and New ...