Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Warner Bros. Discovery says returning the HBO brand to HBO Max will further drive the service forward and amplify the ...

Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Warner Bros. Discovery announced during its upfront presentation in New York on May 14 that its streaming service is getting ...