This is Part I of “Cap to Campaign,” a four-part series that highlights the advice from the ad industry to the next wave of ...

Victoria Tollossa is a 2x founder, Grammy-nominated storyteller, and CEO of Illume, an executive branding agency helping ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Advertising and promotional expenses surged 37% to Rs ... to the role of Chief Business Officer (CBO), further signalling India's importance to Snapchat's global strategy. The platform is also ...

Snap Inc. investors looked past a narrow quarterly earnings beat for the Snapchat parent to worry anew about the company’s advertising business. Snap SNAP late Tuesday spooked Wall Street by saying ...

Effective marketing requires quick, visually-driven content that embraces Snapchat's ephemerality and authenticity to engage users. Brands must continually test ad formats and targeting strategies to ...

The activation is part of AJIO’s broader strategy to tap into Snapchat’s young audience and unique storytelling capabilities. Arpan Biswas, Chief Marketing Officer, AJIO said, “At AJIO ...

Expand omnichannel marketing strategies Omnichannel marketing is ... digital presence on platforms such as TikTok, Instagram, and Snapchat to connect with a younger demographic.

Mobile advertising is one of the main engines of growth for brands today and an integral part of any digital marketing strategy, especially when reaching ... s most recent investor earnings report, ...