Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...

Ryan and Ashley Smith and Gary Bettman spoke at Delta Center following the Utah Mammoth name reveal. Here's what they said.

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s permanent name Wednesday after more than a year of fan input and voting.

In fact, it’s quite the opposite. Bettman was just as positive about Utah Mammoth owners Ryan and Ashley Smith on Wednesday as Utah fans are about him. Ryan and Ashley Smith, co-owners of the Utah ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's newest fanbase.

According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

Mammoth replaces the inaugural season placeholder name Utah Hockey Club, which was also one of the three finalists.

it is perhaps a fitting identity that owners Ryan and Ashley Smith chose after rounds and rounds of fan voting. They unveiled Utah Mammoth as the franchise’s permanent, full-time name Wednesday ...