Why Amazon's approach to AI-powered ads will likely differ from Meta's "just connect your bank account" vision.

AI is not making agencies obsolete. It’s transforming them. The agencies that thrive will be those that lead AI—not merely ...

Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified ...

A Facebook ad promoting “wedding day essentials” and “best priced suits” has sparked backlash after being paired with a ...

For the first time in a generation, its monopoly is under threat. After two years of false starts, the company is trying to regain the initiative ...

Meta’s response? A familiar playbook: threaten to pull out. It is a tactic the company previously used in Europe when facing ...

Layla looks at her calendar on her phone. She’s in charge of planning her book club’s monthly meeting. After thinking for a ...

On her watch as New Jersey governor, Rep. Mikie Sherrill pledges to make kids' online safety and our democracy top priorities.

Success with agentic AI is picking up across the advertising world. What stands out is how the most forward-looking teams are ...

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Amazon continues to grow its advertising business at a rapid rate. According to the latest Warc Media forecasts, Amazon will ...