A strong CMO knows it’s crucial to build a relationship with the organization’s CFO and CEO. WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, ...

McDonald's marketing initiatives ... the company has also repositioned its menu to satisfy the shifting needs of a global restaurant consumer.Following its four "D's," McDonald's is performing ...

McDonald’s global sales also dropped by 1% during the ... including a McValue menu that launched in January. The marketing tactic included an extension of the popular $5 Meal Deal and a new ...

The global burger giant just announced one of its biggest hiring efforts in years—but the fast-food industry, and McDonald’s ...

McDonald's posted a surprise drop in first-quarter global comparable sales on Thursday, as demand from cash-strapped diners in the U.S. and Europe faltered on uncertainty sparked by chaotic tariffs.