Now, with the motto “Through sport, we have the power to change lives,” he is positioning Adidas as a globally influential enterprise. The Adidas strategy — speed, a focus on a few trendsetting cities ...

James Carnes, Adidas VP for Brand Strategy, said in a statement: "We believe that through sport we have the power to change lives, and we are dedicated to creating that change. Since 1998 ...

“adidas has a long history of making sustainability part of our operations, and it is an essential and central part of our strategy ... we have the power to change lives – and this is ...

“Despite losing a lot of Yeezy revenue and a very conservative sell-in strategy ... Social Change, run by social justice advocate Philonise Floyd, the brother of George Floyd. Adidas has ...

the company's senior VP of global brand strategy—about how Adidas went from sleeping giant to the hottest brand in sneakers right now. GQ: What changes to the Adidas corporate culture have ...

German sportswear maker Adidas held back on Tuesday from raising its 2025 financial forecasts despite strong first-quarter results, saying the uncertainty around U.S. import tariffs was making it ...

This partnership signals not just a change in jerseys, but a strategic transformation for ... many América fans longed for a ...

Among big-name schools that have utilized Adidas hockey jerseys before: Notre Dame, Wisconsin and Michigan. In those cases, the company didn’t really materially change the jerseys. Notre Dame ...