What are the most important B2B lead generation insights and data points you should be aware of in 2025? To find out, researchers at Sopro reviewed proprietary research from the past year for key ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

How often do you look to your customers for a true understanding of their challenges? We collect huge amounts of data on them, but rarely use that data. In fact, only 0.5% of the data available to us ...

Voice recognition technology has been around since the '50s, but it wasn't until the rise of the smart speaker ago that it finally began to reach its potential. Today, only a few words— "OK, Google" ...

In a single day's worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from the anti-fraud company Sway Ops. Influencer fraud is, unfortunately ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Like Sales, Marketing is responsible for managing a predictable, reliable demand-generation pipeline with a plan that ultimately produces higher-value opportunities and maximizes revenue. The ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, Conversica researchers surveyed 508 consumers and business buyers.