In 2025, the digital experience (DX) stack no longer resembles a neatly layered architecture. It has evolved into a dynamic ...

Byron Sharp’s book How Brands Grow has been one of the most influential texts in marketing this century. Its argument, backed ...

AI starts with the right foundation. If your AI strategy is falling short, the issue may not be your tools; it might be your ...

LivePerson partners with AWS to create a unified platform for managing voice and digital customer interactions through ...

Framer raises $100 million Series D at $2 billion valuation. Enterprise adoption grows. Business customers are now Framer's fastest-growing segmen ...

With 30% of budgets headed to digital ads, marketers must prove ROI while balancing martech, labor and agency spend.

The lawsuit also comes against the backdrop of the FTC’s Click-to-Cancel rule, finalized in October 2024 but shot down in ...

Customers don’t see backend problems — but they feel them. Here’s how dedicated IPs reduce hidden CX friction.

Katrina Fine explains how Hyatt balances global consistency with local flair to create memorable guest experiences.

For marketers, the lesson is clear: move from campaigns as endpoints to content as infrastructure. A one-off stunt, like a ...

Compare features, AI scoring, compliance and integrations to pick QA tools that boost CX and agent performance.

The big news from the call center software angle? The merger between Verint and fellow Thoma Bravo company Calabrio.