In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted ...

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, ...

Parle Products has launched a new campaign titled ‘Taste ka Social Snacking’ to promote Parle’s Wafers during IPL 2025. The campaign highlights the brand as the ideal snack for social occasions, from ...

Articles written by Ms Chikita Sobti ...

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

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In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.

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In a marketing environment where performance is prized and attention spans are traded like commodities, B2B marketers are leaning into video as both a storytelling tool and a growth engine. According ...