Data Analytics is the process of analyzing raw data to gain knowledge and insight for better decision making. Learn more now.

Every company is talking about analytics, but only a handful have a simple data analytics strategy.

What happens to analytics when the strategy isn’t clear? When your strategic objectives aren’t well-defined, a number of bad practices can drag down your analytics efforts.

Many executives, and even my family, ask me, "What does a chief data or digital officer actually do?" My answer is simple: I ...

Is your company struggling to to take advantage of it's analytics? It's likely one or more of these items are holding you back.

While there are many ways of defining big data analytics, for the sake of this study IBM defined it as the ability to extract new insights from existing and newly available internal sources of ...

While analytics initiatives often begin with one or two clear business cases, it’s important to ensure that the overall data analytics strategy is bigger than any single initiative.

Data analytics can play a big part in moving the needle. How data is handled and the quality of it is extremely important.

In the digital age today, data analytics and marketing are closely interconnected. Data analytics plays a crucial role in shaping modern marketing strategies and help brands achieve results. By ...

Descriptive analytics refers to a process whereby historical data is interpreted to understand changes in business operations.