Relying on quantitative data can overlook the human element of consumer behavior, leading marketers to miss out on valuable insights only qualitative data can provide.

How to Find a Qualitative Variable in Excel. Quantitative variables take the form of numerical figures. Qualitative variables describe data by placing them into broad categories. For example, the ...

Explore the differences between quantitative and qualitative analysis in the context of institutional investing. Learn how asset managers use both to evaluate strategies, managers, and market trends.