Clausewitz defined strategy as "the employment of battles to gain the end of war." A key principle, which I'll discuss further, is that there is an end or goal in mind and the strategy is a way to ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition?

Investing time and resources in a social media strategy is only a smart move if you have a well-defined approach. Too many marketers make the mistake of trying to talk to everyone in every social ...

To better manage rising costs, employers are moving from employer-sponsored group health coverage in favor of a defined contribution strategy.