SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of ...

Taking over CRM SAP had already made a number of e-commerce-related acquisitions through the purchase of Ariba and Crossgate.

SAP outlined the details behind its CRM push, which is aimed squarely at Salesforce and its various clouds.

Businesses seeking 360-degree views of their customers are about to be treated to some ferocious competition between SaaS CRM kingpin Salesforce.com and enterprise-apps leader SAP, which believes ...