Video game platform Roblox announced this morning it has partnered with Sony Music Entertainment on a deal that will allow the two companies to work together to create music experiences for the ...

Roblox says they are already in the process of recruiting for their summer 2021 class, which will again have some 40 participants. Roblox will again aim to continue diversifying the group of creators.

Brand partner events hosted in 2021 had millions of visits and nearly a third (or more) visits from Roblox’s 17-plus audience.