RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Immersive Video Ads Availability: Roblox immersive video ads are going through an alpha test and will become broadly available to advertisers on Roblox later this year.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Owners of Roblox experiences must be at least 18 to show ads, and only public experiences are eligible, according to a page on its creator hub. Roblox says it only shows ads to players that are 13 ...

Roblox has added yet another feature for creators to help manage their products in the game. This time, the focus is on ads.

Its top 1,000 creators now average close to $1 million annually, while the top 10,000 bring in over $110,000 each. Complementing payouts is the rollout of the Creator Rewards Program, a shift away ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...