Roblox says in its original complaint that PlayerAuctions disrupts and undercuts its business and economy by allowing players to buy and sell their accounts, items, and in-game currencies.

Roblox is the most popular game in the world for children ages 5 through 12. As of August 2020, Robolox had over 164 million monthly active users.

It also "aggressively deters moving activity off Roblox because we cannot control activity on other applications," a rep told Vice, and offers 2FA and other features to help protect accounts.