Apple is preparing to unveil its iPhone 17 lineup next week but a major software update is also rumored to be on the horizon. The company is reportedly planning an AI-powered upgrade to Siri in iOS 26.

Using Google's models might be a smart move for Apple, as the company has developed capable models and has experience dominating the search engine space for decades. According to StatCounter, as of August 2025, Google held 89.83% of the search engine market share worldwide, followed by Bing, which held only 3.95%.

Beyond the Siri and AI search upgrades in the first half of next year, Apple is planning a visual redesign of the voice assistant and a health AI agent to power a paid wellness subscription service in 2026. It’s also working on an additional Siri update that will bring stronger conversational abilities to upcoming home devices.