How to Track an Existing Google Analytics Code. If your business relies on a strong Web presence, you need to pay close attention to visitor statistics to improve performance and more accurately ...

Add Google Analytics Code Snippet Directly To The Header.php File If you are comfortable working directly in your theme code, this is another option for adding your Google Analytics code.

Analytics help you find out what brings visitors to your small business website. With that information, you can better design your site to give visitors what they are looking for--and turn them ...

Google Analytics was not intended to do everything. Here are 5 things GA can't tell you and how to get the missing information.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.

Typically Google Analytics codes do not work inside HTML snippets. However, as Grant Symon later figured out, changing the location of the HTML snippet may cause the code to work.

The majority of reports in Google Analytics are made up of data that is automatically collected with the basic Google Analytics code on your website. There are a few areas where you can add additional ...

So, how do we get UA-like findings out of Google Analytics 4 (GA4)? We asked Russell Ketchum, product director of Google Analytics, in the first of a three-part series of conversations with him.