For example, the New York Times states that product placement is "simply putting a branded box of cereal on the kitchen table in a show," but "product integration is having the characters talk ...

API integrations have become the backbone of modern digital interactions, yet they also introduce vulnerabilities that can be exploited if left unchecked. The convergence of artificial intelligence ...

So there is evidently a difference between a (software) product and a platform – and there is evidently a new definition of what we should consider a technology platform to be.