Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

A preliminary stage in the product (or service) development process where marketers attempt to obtain initial feedback about their ideas from both external and internal stakeholders. The second phase ...

Successfully developing products for global markets requires combining technical expertise, regulatory know-how, and a deep ...

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts ...

For many business leaders, proof of concept is both a known entity and a default mindset for product development. So when it comes to IoT and cloud connectivity, there isn’t clarity on how data ...

The automotive world, which includes commercial and personal vehicles, developed its own approach to product and process development. Embedded-system ...

The Complex Journey Behind Every Credit Card The development of a credit card is an intricate, ongoing journey. Even the simplest cards have taken a complex path to reach your wallet.