Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

A preliminary stage in the product (or service) development process where marketers attempt to obtain initial feedback about their ideas from both external and internal stakeholders. The second phase ...

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts ...

The entire process is carried out in a flexible and iterative fashion, as concept development and testing may spark new ideas, while testing these ideas with real customers may reveal additional ...

Making concept development and experimentation joint midway through the process by creating plug-in opportunities for other services is insufficient. Waiting until the middle (or really the end) of ...

The automotive world, which includes commercial and personal vehicles, developed its own approach to product and process development. Embedded-system ...

The Complex Journey Behind Every Credit Card The development of a credit card is an intricate, ongoing journey. Even the simplest cards have taken a complex path to reach your wallet.