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Food & Beverages accounted for 26% of all ads, while Services followed closely with 25%. On mobile, their presence was even ...
Priced at around ₹30,000, the device is near the monthly income level for many Indians, limiting its immediate appeal to a ...
Altman reportedly said the device could eventually contribute up to $1 trillion in market value, positioning it as part of a new category of AI-native hardware distinct from wearables, smart glasses ...
One of the developments is a major revamp of Google’s smart bidding system. Dubbed 'Smart Bidding Exploration,' the update introduces more flexible return-on-ad-spend (ROAS) settings, allowing ...
As part of this session, the panelists explored how brands can build lasting relevance with Gen Z by embracing authenticity, ...
Rishad Tobaccowala delved into how brands and leaders can stay relevant in an AI-driven world by leaning into human ...
According to IAS, such campaigns saw a 19% rise in fraudulent activity year-on-year, with fraud rates reaching 10.9% globally ...
In this article, we take a look at some of the most thoughtful and impactful global mental health awareness campaigns from recent years, ones that reminded us of the power of empathy, listening, and ...
Showing up for Pride means more than rainbow logos. Industry voices share what real representation looks like and how brands can back it up.
Wavemaker India was named Media Agency of the Year with 19 wins, including the only Grand Prix of the night. ABP Pvt Ltd took home Publisher of the Year.
Skincare brands are leveraging Instagram to reframe sunscreen as an act of self-care and love, using influencer partnerships, ...
As Goafest 2025 kicks off, this article examines the global standing of Indian ad awards, stressing the need to move beyond ...