Most B2B marketers today use content marketing successfully to achieve top-of-the-funnel goals, such as brand awareness and audience education. But we aren't delving deeper into the so-called funnel ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

Marketing has always been a hamster wheel: a constant, never-ending race to produce enough campaigns, content, and results. In the past, that relentless pace required marketing teams to scale, adding ...

Most people can't write fast. I'm not one of those people. In this article I'm going to reveal my top 10 tips for writing at speeds of up to 2,500 words per hour. Ready? Let's dive right in. 1. It's ...

What are the most important B2B lead generation insights and data points you should be aware of in 2025? To find out, researchers at Sopro reviewed proprietary research from the past year for key ...

Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement? On which social networks do readers share blog posts ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research from Robert Half. The report was based on data ...