Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to ...

Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to ...

High-income gamers show greater openness to in-game advertising: For app developers looking to balance revenue with player ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has released the Q1 2025 ...

In today’s Digest, we discuss Google’s decision to restrict publishers' control over how their content is used in its AI search, a US District judge pressing Apple to approve Fortnite’s return to the ...

Laura Kell, chief data and product officer, Havas Media Network, joins ExchangeWire's head of content, John Still, for a wide-ranging conversation on AI. Tune in as they discuss a range of AI topics, ...

In today’s Digest, DoubleVerify files a defamation suit against Adalytics, advertisers respond to Elon Musk’s antitrust ...

By taking advantage of Chartboost by LoopMe, publishers can develop new revenue streams, introduce operational efficiencies, ...

MarkApp, a global contextual advertising platform across CTV, mobile app, and web environments, has announced a strategic ...

Dollar General, known for its extensive network of over 20,500 stores across 48 states, is leveraging Kevel's Retail Media ...

Media buyers using LightBoxTV’s platform will now be able to align their campaigns more closely with actual consumer buying ...

On the supply side, AI helps respond to the market signals in real time to support various decisions backed by data. It ...