Target Corp., facing financial headwinds and pushback over its diversity, equity, and inclusion initiatives, has dismissed two executives who have backed DEI efforts, including a chief legal and compliance officer it hired nine months ago.

Target's CEO, Brian Cornell, has issued a stark warning about the potential impact of Trump's tariffs on the company's operational costs. As these tariffs continue to exert pressure, Target's decision could significantly affect American consumers.

A boycott launched by Target shoppers unhappy with its DEI retreat has added to the retailer's sales headaches, prompting CEO Brian Cornell to announce sweeping changes Wednesday.

Retailers have been treading carefully around the question of price increases and import taxes since Trump slammed Walmart last weekend.

Target’s was already facing a very public revolt from some of its most loyal customers. Now it’s warning about tariffs.

Target now expects a “low single-digit [percentage] decline” in sales for the fiscal year; it previously forecast 1 percent growth.

The retailer's CEO attributed the results to weakness in discretionary spending, declining consumer confidence, uncertainty over tariffs, and shopper backlash against the company’s decision to halt diversity initiatives.

Target has reported a drop in sales and lowered its guidance for 2025 in its first results since dropping its diversity and equity programs following the return of President Donald Trump to office, which sparked backlash and boycotts from customers.

The retail giant Target continues to wander in troubled territory.