The Journal of Personal Selling and Sales Management, Vol. 30, No. 2, Technology in Business-to-Consumer Selling (Spring 2010), pp. 121-129 (9 pages) Firms regard technology as a strategic tool to ...

The Journal of Personal Selling and Sales Management, Vol. 30, No. 2, Technology in Business-to-Consumer Selling (Spring 2010), pp. 103-109 (7 pages) Selling to consumers is becoming increasingly ...

Two panels of veteran sales executives from a variety of industries spoke about the role of technology as well as irreplaceability of human contact during Rutgers Business School’s summit on the ...

If companies believe a labor-saving technology is so powerful or efficient that their competitors are sure to adopt it, they don’t want to miss out — regardless of the ultimate utility.

Of all the many famous Steve Jobs stories that tech industry folks like to share, perhaps the single most famous is his 1983 ...