After all, if strategy is not what we thought it was, what is strategy then? Let me, therefore, start with giving a definition.

Strategic planning is a process by which we determine the answers to two questions and then craft a plan to achieve desires results.

We all agree we need a strategy for marketing technology. So why can't we agree on a definition?

What is the definition of marketing strategy? is a common question in marketing and business. Here are some basic ideas that separate marketing strategy from other aspects of marketing.