What is the definition of marketing strategy? is a common question in marketing and business. Here are some basic ideas that separate marketing strategy from other aspects of marketing.

Though not a checklist per se, the 4Ps that provided many of us our first framework of marketing can also serve as simple but meaningful checkpoints for assessing and, if needed, adjusting marketing ...

My definition of marketing strategy answers their first two questions, namely in which markets to enter and how can we be effective.

A digital marketing strategy is part of a larger business plan that outlines how to reach its overarching business goals using digital channels.

What makes the difference between marketing strategy that’s useless and marketing strategy that’s effective? I recently asked Alicia Wiedemann partner, head of client strategy at Summer Friday ...

What Is a Digital Marketing Strategy? Digital marketing strategies make your business thrive. They enable you to create a clear, comprehensive plan for how to appeal to your target audience.