From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

How Roblox is Using AI to Create Its Own Holodeck Roblox’ Chief Science Officer on how AI will make creating games as easy as describing what you want.